Monthly Archives: February 2012

Fake Florists Unscrupulous Business Practices – Google Turns Blind Eye

Valentine’s Day Flowers Adwords: Feasting on the Bones of Local Florists

Vultures. It’s the only way I can think to describe Google’s Adwords ads this past Valentine’s Day holiday.

‘Don’t be evil’ flew out the window and Google opened it even wider for the birds of prey to strip consumers and local flower shops of their hard-earned dollars.

First, we had ProFlowers telling shoppers seeking local florists BY NAME in Google searches that the stores were sold out of flowers. It’s a completely despicable ad tactic that diverted consumers by lying about local flower shop inventories. Despite having plenty of beautiful blooms for Valentine’s Day, the drop-shipper tried to suck in late buyers by falsifying the flower availability at these shops. Shame on Liberty Media. Shame on ProFlowers. And shame on the Google staffers who approved those ads.

Vulture AdWord Ad

Lots of local florists took note of the ad scams and thankfully, a few others blogged about it.

Next, we had buyers looking for local neighborhood flower shops using Google’s Maps. ‘Search nearby’ produced Map balloons that included not only our own company data, but contained ads for ‘national florists’.

I spent just shy of 23 minutes with a single customer trying to convince her she wasn’t looking at our website. She’d mapped her friend’s location and then found our Anaheim flower shop nearby. She had unsuspectingly clicked the ‘ad’ link in the bubble, not realizing she’d been taken to a ‘national’ (relay company) advertiser site rather than out locally-focused selection of products.

The way I finally convinced her she was looking at an order gatherer site was to tell her our Saturday deliveries cost the same as weekdays. ( The ‘national’ site charged a premium price for weekend delivery) … so she finally conceded she’d been duped.

Loads of local florists are going through this time-consuming exercise daily.

Google has long been a company I’ve respected, but this holiday they put ad dollars way, way ahead of truthful advertising and consumer/user interest.

Google:  Don’t tell your users drop-shippers are ‘located nearby’ and don’t let advertisers misrepresent the inventories of real local florists.

Both are evil and are far more vulture-like than the Google brand I’ve respected for many years. Lose the trust of local businesses… and buyers…and you lose a whole lot.

Re-posted with permission from Avante Gardens Florist.

Happy Birthday Flowers are a Gift from the Heart

It’s February 22nd less than a month before spring and you’ve gracefully gotten through Valentine’s Day, New Year’s Eve 2011 and all of the hustle and bustle that was likely part of your family’s Christmas festivities.  Congratulations, with careful planning, organization and a few deep breathes you’ve made it through! Are you already thinking of what’s up next? If you’re anything like us at Brant Florist, you’re excited by the fact that spring is in the air. Perhaps you’ve also noticed on your calendar that there are more than a few birthdays in the cue. What will you do? Breathe easy of course, because with Brant Florist’s selection of quality Birthday Flowers, choosing a floral gift for a friend, family member or colleague will be easy and heartfelt.

Flowers have the power to express that you care. Because of their delicate form, color and even fragrance flowers have the ability to elicit emotion from the recipient. For certain, upon receiving birthday flowers a huge smile will form and you can rest assured that you’ve impacted the birthday girl or guy in a big way. The thing about birthday flowers is that they are often that unexpected gem of a gift that won’t last forever but the memory of receiving them will!

You can choose birthday flowers to express sentiments of love or quite simply, appreciation for a friend or neighbor. Want to make your wife feel extra special on her birthday? Send her a custom floral arrangement comprised of her favorite flowers and watch her heart sing! Is your daughter celebrating her sweet sixteen birthday this year? Consider a modern arrangement in colors that pop like fiery orange and hot pink and use the flowers to decorate the table when guests arrive.  Is grandmother or grandpa celebrating a birthday? Bring joy to their hearts with a sweet daisy or tulip arrangement that says, “We adore you!” Want to thank a loyal neighbor for picking up your mail and newspaper when you go away? Remember them with a birthday gift of flowering plants.

Ask us about adding a card, chocolates, balloons or even a stuffed animal to your birthday flower order and you have a fantastic gift to share with your partner, friend or family member.  We invite you into the shop to see for yourself our large selection of fresh, quality flowers displayed in our coolers or be inspired by the many birthday flower images on our website. Either way, you can rest assured that your birthday flower orders will be hand arranged and hand delivered with care.

Here are a few of our favorite Birthday flower gift ideas:

Photo of Peaceful Thoughts Flower Bouquet

Peaceful Thoughts Flower Bouquet

Our Peaceful Thoughts Flower Bouquet expresses sentiments of love and calm with hand arranged blooms in hues of soft pink. This bouquet, with glass vase, is sure to take her breath away on her special day.

Photo of Teleflora's Be Happy Smile Mug

Teleflora's Be Happy Smile Mug

Teleflora’s Be Happy Smile Mug is filled with yellow roses, spray roses, mums, daisies and greens. It’s one of our top selling birthday bouquets and it allows you to happily express your appreciation of a friend, neighbor or work colleague on his or her birthday.

Photo of Sunshine Splendor Bouquet

Sunshine Splendor Bouquet

Celebrate a spring birthday with our gorgeous and bright Sunshine Splendor Bouquet! Orange lilies, hot pink roses and gerbera daisies will be hand arranged in a clear glass vase.  This bouquet is bursting with energy and is appropriate for any birthday lady that loves color!

Photo of White Garden Planter

White Garden Planter

Send him Happy Birthday greetings with a handsome green or flowering plant. Pump up the impact of your floral gift by sending it to his workplace for a pleasant surprise! Potted orchids are also a charming floral gift for men.