Category Archives: Florists

Summertime Flowers…Fabulous Outdoors and Indoors!

Photo of Sunshine Planter Plants Flower

Sunshine Planter Plants Flower Accent Color Choice

There’s no mistaking it, summertime brings an array of spectacular flowers and foliage that other seasons just can’t deliver on. Peek into your garden or that of a neighbor’s and you‘re likely to find the likes of allium, astilbe and gorgeous hosta plants! Take in the beauty of soft lambs ear, mint, dahlias, gladiolus and snapdragons too! And these are only a handful of the beautiful summer flowers and plants that may be gracing your garden during the summer months! With your outdoor spaces looking so good why not make a statement indoors too with fresh cut summer flowers?

It’s easy to transport the beauty of summer blooms indoors when you can clip a few stems from your own garden but not everyone is so lucky! If you fall into the latter category Brant Florist has you covered this summer. Simply call or visit the shop and we’ll quickly help you get your fix of summer flowers for your home. Pick up a bouquet of our summer fresh flowers and plunk them into your own vase when you get home. Taa-daa, you have a little bit of summer sunshine indoors.

Photo of Garden Parade in Vase

Garden Parade in Vase by Teleflora

If you’re thinking only a custom flower arrangement will do to compliment the spread you’ll prepare for a summer barbecue party we’ll be happy to design an arrangement that says, “Easy breezy summertime fun!” Or perhaps you have dear friends or relatives celebrating a summer birthday, engagement or milestone anniversary? Nothing says congratulations like an unexpected arrangement of beautiful flowers delivered right to their doorstep! One thing is for sure, summertime is the perfect time to enjoy the beauty of flowers indoors. Whether the flowers are for your own home or as a gift for someone special this summer we’re her to help you!

Fake Florists Unscrupulous Business Practices – Google Turns Blind Eye

Valentine’s Day Flowers Adwords: Feasting on the Bones of Local Florists

Vultures. It’s the only way I can think to describe Google’s Adwords ads this past Valentine’s Day holiday.

‘Don’t be evil’ flew out the window and Google opened it even wider for the birds of prey to strip consumers and local flower shops of their hard-earned dollars.

First, we had ProFlowers telling shoppers seeking local florists BY NAME in Google searches that the stores were sold out of flowers. It’s a completely despicable ad tactic that diverted consumers by lying about local flower shop inventories. Despite having plenty of beautiful blooms for Valentine’s Day, the drop-shipper tried to suck in late buyers by falsifying the flower availability at these shops. Shame on Liberty Media. Shame on ProFlowers. And shame on the Google staffers who approved those ads.

Vulture AdWord Ad

Lots of local florists took note of the ad scams and thankfully, a few others blogged about it.

Next, we had buyers looking for local neighborhood flower shops using Google’s Maps. ‘Search nearby’ produced Map balloons that included not only our own company data, but contained ads for ‘national florists’.

I spent just shy of 23 minutes with a single customer trying to convince her she wasn’t looking at our website. She’d mapped her friend’s location and then found our Anaheim flower shop nearby. She had unsuspectingly clicked the ‘ad’ link in the bubble, not realizing she’d been taken to a ‘national’ (relay company) advertiser site rather than out locally-focused selection of products.

The way I finally convinced her she was looking at an order gatherer site was to tell her our Saturday deliveries cost the same as weekdays. ( The ‘national’ site charged a premium price for weekend delivery) … so she finally conceded she’d been duped.

Loads of local florists are going through this time-consuming exercise daily.

Google has long been a company I’ve respected, but this holiday they put ad dollars way, way ahead of truthful advertising and consumer/user interest.

Google:  Don’t tell your users drop-shippers are ‘located nearby’ and don’t let advertisers misrepresent the inventories of real local florists.

Both are evil and are far more vulture-like than the Google brand I’ve respected for many years. Lose the trust of local businesses… and buyers…and you lose a whole lot.

Re-posted with permission from Avante Gardens Florist.