BDC Small Business Week 2013 is Oct. 20-26

According to research done by the Business Development Bank of Canada (BDC) 99.8% of all Canadian companies are small and medium-sized businesses! Wow…

BDC Small Business WeekT official badge

When you think about it Florists are the ultimate small business! Sales, Purchasing, Manufacturing, Delivery, Technology, Marketing, Advertising all under the direction of the florist owner.  Very few businesses can match that. It’s a complex operation and you’re often dealing with many unknowns and unforeseen circumstances (incorrect delivery address, recipient not home, wrong order processed, credit card fraud, etc). It takes a lot of effort to get it done right and make everyone happy.

It’s no wonder that 97% of Canadians buy local to support the local economy. Even tough the Internet has revolutionized the way we learn about products/services and go about acquiring them, people are still preferring to deal with someone local. Someone who will better listen to them and serve them. They feel more secure in having a local florist handle such a delicate thing as a flower delivery! It goes out to show you that nothing beats a human touch.

A florist with a human touch!
52 Years in BusinessBrant Florist is a small business originally established in 1961 by Mr. and Mrs. Jones. Since 1977 the shop has been owned and operated by The Bolt family: Doyle, Tim, Elaine and Ken. By following the Golden Rule (treat every customer the way you would like to be treated) they’ve managed to win many awards and build a successful business. The endless list of positive reviews from their happy clients speak for themselves.

The shop has been processing internet orders since 1996 with a computerized network to manage and record all orders. Even tough there are plenty of florists out there, many of which sell flowers online just like Brant Florist – the amount of care and attention that The Bolt family puts into their orders are seldom matched.

To our clients – THANK YOU!

Join us as we celebrate Small Business Week 2013 and please continue to support your local businesses. It’s greatly appreciated. You can follow the official hashtag #SBW2013

History of BDC Small Business Week™
Since 1979 BDC (Business Development Bank of Canada) has been organizing and celebrating the Small Business Week™, an annual celebration of entrepreneurship in Canada. Each year tens of thousands of small and medium sized business owners get together to share their experiences, learn new things and network. Use this interactive map to find out what’s happening near you.

We got all the Flowers to Make Someone Smile

Good Morning Everyone, we got some very exciting news to share..

Teleflora's Make Someone Smile® Week, July 21 - 27, 2013

“Teleflora, the world’s leading flower delivery service, offering only hand-arranged, hand-delivered floral arrangements, announced [earlier this month] its plans for Make Someone Smile® Week, the floral industry’s leading benevolent program running from Sunday, July 21 through Saturday, July 27. Teleflora member florists and community volunteers will be out in their neighborhoods in droves delivering Be Happy® Bouquets to those in need of smiles – such as hospital patients, senior citizens living in nursing homes and assisted living homes, and recipients of Meals-on-Wheels programs.”

You don’t have to be a florist to participate in this benevolent event! You too can bring a little sunshine into someone’s life, just visit your favorite florist and send some “happy flowers” to someone who you think needs them :)

Teleflora's Be Happy Smile Mug Bouquet

Teleflora’s Be Happy Smile Mug Bouquet

For the skeptics, we’ve found an interesting article that support the notion that flowers actually do induce real positive emotions in people. Why wouldn’t they.

Being a Teleflora affiliated florist, we carry many of their floral designs. You can browse through our online store in search of Teleflora’s sunny, cheerful, happy flower arrangements and bouquets – guaranteed to bring out smiles in anyone. Imagine the moment when someone you care about, receives a Be Happy Bouquet, professionally arranged and delivered by a local florist. It will make them so happy.Their smile will in turn make other’s smile… contagious!

Remember, when times get hard, it’s memories like these that we all reflect on and cherish, helping us get through the day. It’s a pleasant feeling knowing that someone out there thinks and cares about you.

Summertime Flowers…Fabulous Outdoors and Indoors!

Photo of Sunshine Planter Plants Flower

Sunshine Planter Plants Flower Accent Color Choice

There’s no mistaking it, summertime brings an array of spectacular flowers and foliage that other seasons just can’t deliver on. Peek into your garden or that of a neighbor’s and you‘re likely to find the likes of allium, astilbe and gorgeous hosta plants! Take in the beauty of soft lambs ear, mint, dahlias, gladiolus and snapdragons too! And these are only a handful of the beautiful summer flowers and plants that may be gracing your garden during the summer months! With your outdoor spaces looking so good why not make a statement indoors too with fresh cut summer flowers?

It’s easy to transport the beauty of summer blooms indoors when you can clip a few stems from your own garden but not everyone is so lucky! If you fall into the latter category Brant Florist has you covered this summer. Simply call or visit the shop and we’ll quickly help you get your fix of summer flowers for your home. Pick up a bouquet of our summer fresh flowers and plunk them into your own vase when you get home. Taa-daa, you have a little bit of summer sunshine indoors.

Photo of Garden Parade in Vase

Garden Parade in Vase by Teleflora

If you’re thinking only a custom flower arrangement will do to compliment the spread you’ll prepare for a summer barbecue party we’ll be happy to design an arrangement that says, “Easy breezy summertime fun!” Or perhaps you have dear friends or relatives celebrating a summer birthday, engagement or milestone anniversary? Nothing says congratulations like an unexpected arrangement of beautiful flowers delivered right to their doorstep! One thing is for sure, summertime is the perfect time to enjoy the beauty of flowers indoors. Whether the flowers are for your own home or as a gift for someone special this summer we’re her to help you!

Fake Florists Unscrupulous Business Practices – Google Turns Blind Eye

Valentine’s Day Flowers Adwords: Feasting on the Bones of Local Florists

Vultures. It’s the only way I can think to describe Google’s Adwords ads this past Valentine’s Day holiday.

‘Don’t be evil’ flew out the window and Google opened it even wider for the birds of prey to strip consumers and local flower shops of their hard-earned dollars.

First, we had ProFlowers telling shoppers seeking local florists BY NAME in Google searches that the stores were sold out of flowers. It’s a completely despicable ad tactic that diverted consumers by lying about local flower shop inventories. Despite having plenty of beautiful blooms for Valentine’s Day, the drop-shipper tried to suck in late buyers by falsifying the flower availability at these shops. Shame on Liberty Media. Shame on ProFlowers. And shame on the Google staffers who approved those ads.

Vulture AdWord Ad

Lots of local florists took note of the ad scams and thankfully, a few others blogged about it.

Next, we had buyers looking for local neighborhood flower shops using Google’s Maps. ‘Search nearby’ produced Map balloons that included not only our own company data, but contained ads for ‘national florists’.

I spent just shy of 23 minutes with a single customer trying to convince her she wasn’t looking at our website. She’d mapped her friend’s location and then found our Anaheim flower shop nearby. She had unsuspectingly clicked the ‘ad’ link in the bubble, not realizing she’d been taken to a ‘national’ (relay company) advertiser site rather than out locally-focused selection of products.

The way I finally convinced her she was looking at an order gatherer site was to tell her our Saturday deliveries cost the same as weekdays. ( The ‘national’ site charged a premium price for weekend delivery) … so she finally conceded she’d been duped.

Loads of local florists are going through this time-consuming exercise daily.

Google has long been a company I’ve respected, but this holiday they put ad dollars way, way ahead of truthful advertising and consumer/user interest.

Google:  Don’t tell your users drop-shippers are ‘located nearby’ and don’t let advertisers misrepresent the inventories of real local florists.

Both are evil and are far more vulture-like than the Google brand I’ve respected for many years. Lose the trust of local businesses… and buyers…and you lose a whole lot.

Re-posted with permission from Avante Gardens Florist.