Tag Archives: Fake Florists

How much should you spend on flowers?

It’s easier than ever to order flowers online, but when you want assurance the flowers you order will be the best quality, contact Brant Florist in Burlington.

Unfortunately, there are thousands of deceptive florist websites that promise wonderful images for $19.95 or $29.95. Millions are drawn in by the low prices and beautiful images that are often copied from other websites. But what do you actually get?
frustrated online shopper
Sometimes nothing is actually delivered, or the bouquet is small, shabby, sparse and even old. Adjustments and refunds never come. Only phone messages and emails are accepted.

Buyer beware — always check the florist’s reputation and reviews.

For quality flowers and excellent customer service, deal with a real florist with an actual storefront. Since 1961, the staff at locally owned and operated Brant Florist have been pouring their hearts and talents into creating gorgeous flower arrangements that are guaranteed.

The phony, deceptive websites have only an 800 number and a lot of wordy promises. Both the Toronto Star’s consumer advocate reporter and the CBC television program Marketplace have featured the website bloomex.ca as one such floral website that promises much more than it actually delivers.

If the price looks too good to be true, it usually is, and that’s especially true with flowers. The average florist order for delivery is in the $60 to $95 range. Smaller bouquets can be delivered for less, and if you want a larger, more impressive gift, expect to pay more than $100. Florists fill orders based on the amount of money on the order; the image is a guide only.

Brant Florist has received a Readers’ Choice Award every year for the past 21 years for its outstanding, personalized service and quality products.

Keep Smiling Mixed Flowers Smile Vase - BF2905

Keep Smiling Mixed Flowers Smile Vase – BF2905

To place an order, call 905-639-7001 or 877-545-5535. You can also order online or in person. Visit Brant Florist at 461 Brant Street in Burlington to see the high quality of their flowers. Parking is free at the John Street entrance.

Fake Florists Unscrupulous Business Practices – Google Turns Blind Eye

Valentine’s Day Flowers Adwords: Feasting on the Bones of Local Florists

Vultures. It’s the only way I can think to describe Google’s Adwords ads this past Valentine’s Day holiday.

‘Don’t be evil’ flew out the window and Google opened it even wider for the birds of prey to strip consumers and local flower shops of their hard-earned dollars.

First, we had ProFlowers telling shoppers seeking local florists BY NAME in Google searches that the stores were sold out of flowers. It’s a completely despicable ad tactic that diverted consumers by lying about local flower shop inventories. Despite having plenty of beautiful blooms for Valentine’s Day, the drop-shipper tried to suck in late buyers by falsifying the flower availability at these shops. Shame on Liberty Media. Shame on ProFlowers. And shame on the Google staffers who approved those ads.

Vulture AdWord Ad

Lots of local florists took note of the ad scams and thankfully, a few others blogged about it.

Next, we had buyers looking for local neighborhood flower shops using Google’s Maps. ‘Search nearby’ produced Map balloons that included not only our own company data, but contained ads for ‘national florists’.

I spent just shy of 23 minutes with a single customer trying to convince her she wasn’t looking at our website. She’d mapped her friend’s location and then found our Anaheim flower shop nearby. She had unsuspectingly clicked the ‘ad’ link in the bubble, not realizing she’d been taken to a ‘national’ (relay company) advertiser site rather than out locally-focused selection of products.

The way I finally convinced her she was looking at an order gatherer site was to tell her our Saturday deliveries cost the same as weekdays. ( The ‘national’ site charged a premium price for weekend delivery) … so she finally conceded she’d been duped.

Loads of local florists are going through this time-consuming exercise daily.

Google has long been a company I’ve respected, but this holiday they put ad dollars way, way ahead of truthful advertising and consumer/user interest.

Google:  Don’t tell your users drop-shippers are ‘located nearby’ and don’t let advertisers misrepresent the inventories of real local florists.

Both are evil and are far more vulture-like than the Google brand I’ve respected for many years. Lose the trust of local businesses… and buyers…and you lose a whole lot.

Re-posted with permission from Avante Gardens Florist.